Social Media Marketing.
We turn your brand into a feed that people want to follow — and campaigns that move the metrics that actually matter to a CFO. Artexpress runs full-service social media for D2C, FMCG, hospitality, health and lifestyle brands across India, blending in-house content production, creative direction and performance media into a single accountable team.
Strategy before posts
Every engagement starts with a positioning and audience workshop. From there we build content pillars, tone-of-voice guardrails, a format mix — static, carousel, reel, short-form video, live — and a posting cadence tied to business goals. Every quarter, the strategy is re-tuned against actual data so we invest more in what works and cut what does not.
Creative that stops the scroll
Our in-house creative studio produces static, motion and reel content at scale — with an eye for the craft that separates a brand feed from a busy one. Art direction, copy, sound design, editing, subtitle craft and safe-zone discipline are handled by specialists who ship for the platform, not just for the pitch deck.
Shoot production, end to end
We plan, produce and direct product, lifestyle, founder and reel shoots — in our Delhi NCR studio or on location anywhere in India. Talent, wardrobe, food styling, props, sets, permissions and post-production are managed under one roof, so a month of content can be produced in a single, tightly-run day.
Performance media that respects margins
Meta, Google, YouTube and LinkedIn campaigns are set up, structured and optimised with a tight creative-media loop. Weekly creative sprints test new hooks, thumbnails, hero frames and offers, and budgets shift toward winners. Every rupee is tracked against a defined north-star metric — ROAS, CAC, MQLs — not vanity likes.
Governance, brand safety and transparency
We work off a shared content calendar with clearly-owned approvals, react to comments and DMs within agreed SLAs, and moderate community conversations under a brand-safety protocol you sign off. Access to ad accounts, analytics and creative libraries stays in your name — we operate as invited managers, never as owners of your data.
How we execute a social engagement
Onboarding covers audit, access setup, tone-of-voice and playbook. Month one delivers a locked strategy, calendar and first shoot. From month two, every month follows a predictable rhythm: content shoot, calendar approval, publishing, community management, paid optimisation, and a monthly business review with clear numbers and next actions.
- 01Content strategy
- 02Monthly creatives & reels
- 03Paid campaigns
- 04Community management
- 05Analytics & reporting
Do you handle shoots and production?
Yes — product, lifestyle, reels and founder content, produced in-studio or on location across India by our in-house team.
Which platforms do you manage?
Instagram, Facebook, YouTube, LinkedIn, X (Twitter), Pinterest and WhatsApp Business — plus paid campaigns on Meta, Google and LinkedIn.
Do you work with our existing brand guidelines?
Absolutely. We adapt to your existing system on day one, and can help evolve it if the feed demands sharper templates or richer motion behaviour.
How do you measure success?
Every retainer is anchored to two or three business-linked KPIs — reach, engagement rate, follower growth, website traffic, ROAS, leads or sales — reviewed in a monthly business review.
Who owns the ad accounts, assets and data?
You do. All accounts, pixels, audiences and raw creative are set up in your name and stay with you if we ever part ways.